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07 October, 2021 –Bob W’s Watling Street property will be the company’s first to open its doors in London in 2022. The short-stay apartments are just down the street from St Paul’s Cathedral. Bob W is a tech-driven, climate-neutral hospitality provider offering a smarter alternative to hotels and short-stay rentals. Backed by top real estate investors and venture capitalists, they currently operate in Spain, Finland and Estonia with plans to expand further in Europe. Their City of London property will be their first location live in the United Kingdom, with a Whitechapel building on Chambers Street also opening in summer 2022.

City of London, a vibrant CBD Aside from sustainability and local design, a prime location in a cool area is something you can expect at each Bob W. City of London is one of London’s oldest areas and its primary central business district (CBD). Upwards of 400,000 workers flock to the City on weekdays, which is home to The Bank of England and some of London’s most recognisable skyscrapers, including the affectionately nicknamed ‘Gherkin’, ‘Walkie Talkie’ and ‘Cheesegrater’. Beyond business, the City has tourism appeal as well, encompassing St Paul’s Cathedral and the Tower Bridge. More attractions are just a short walk away, including Shoreditch and The Tower of London. “I am delighted to help launch Bob W’s first location in the UK in the beautiful City of London. As the tourists and workers return to London in their droves, bringing with them that familiar thrum and bustle that any capital city deserves, we set our sights on developing generously sized apartments on the historic St Paul’s Cathedral thoroughfare of Watling Street.” – Jeremy Slater, CEO of Western Europe at Bob W. City of London skyline by Tristan SurtelShort-stay apartments for the next generation of business and leisure

Bob W’s real estate team is constantly seeking properties from partners who share their quality and environmental standards. For that reason, they’re thrilled to have secured spacious apartments for up to 55 guests on Watling Street, known for its cosy eateries, pubs, and some of the city’s best views of St Paul’s Cathedral. Each apartment includes its own fully-equipped kitchen and everything else a business or leisure traveller needs for a night or a few months. Bob W is the first international climate-neutral hospitality provider, and all emissions from each stay are double offset. "In keeping with the prior mission of Bob W, this location is unique within The Square Mile and allows Bob’s guests to experience a community within The City and curate an experience that is authentic to London yet genuine to themselves and their interests."

Benjamin Russel, Director of Real Estate at Bob W. About Bob W

Bob’s exceptionally cool apartments cater to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair and affordability of a short stay rental. We combine the best of both worlds in our eco-friendly properties in Europe’s most interesting neighbourhoods. Backed by Europe’s top real estate investors and venture capitalists including NREP, Tesi, Kaamos, and byFounders, we're building the technology to give every guest a local, contactless five-star experience at scale. Check out their 60-second intro video for more. We are actively expanding in London and select European markets, so if you have relevant properties in mind, our real estate team wants to hear from you at For Bob W press pack, images, assets, and more visit For more info and interviews, please chat with Cover photo courtesy of Ronnie Macdonald.

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